Reputation Audit
A structured, 360° assessment of how staff, citizens, customers, regulators, partners and the media perceive your institution, delivered with a baseline score and a prioritised roadmap.
Learn more
Imagexetera International Limited
Reputation is an asset. Image is a force.
We help governments, public institutions and corporations measure how they are perceived, close the gap between performance and public trust, and communicate with the authority their work deserves.
25+Years of public affairs and communications leadership
18Years in federal regulatory communications at the NCC
360°Stakeholder coverage in every reputation audit
2Proprietary frameworks: REPUTE360° and RESPECT
What We Do
Evidence first. Strategy second. Communication that earns trust.
Most institutions manage their image by instinct. We replace instinct with measurement, then build the systems, skills and messages that move perception in the right direction.
Perception Intelligence
Continuous monitoring of media, digital and stakeholder sentiment so that leadership sees emerging risks and opportunities before they become headlines.
Learn moreReputation Management
Strategy, messaging, issues and crisis management, and the institutional routines that keep reputation aligned with performance over time.
Learn moreCapacity Building
RESPECT Framework Capacity Building for civil service commissions, spokespersons, communication units and frontline officers who shape public experience every day.
Learn morePublic Affairs and Strategic Communications
Government relations, corporate communications, media relations and stakeholder engagement for organisations operating in complex policy environments.
Learn moreGovernance and Policy Advisory
Advisory support on institutional re-engineering, subnational governance, ESG and sustainability communication, and leadership positioning.
Learn moreOur Work in Practice
Where reputation is built
Reputation is earned in rooms like these: forums, conferences and the conversations between institutions and their stakeholders.
Stakeholder engagement
Building understanding between institutions and the people they serve.
Conferences and forums
Speaking, convening and shaping debate on public trust and regulation.
Climate finance and ESG
Advising states and organisations on green finance and carbon markets.
Leadership dialogue
Counsel to the leaders of public institutions and regulated industries.
Our Conviction
The reputation gap is where institutions lose public trust.
Many public institutions perform better than they are perceived. Others are perceived better than they perform. Both gaps carry risk. The first wastes good work; the second invites a crisis.
Our methodology locates that gap with data from the people who matter, explains why it exists, and sets out practical steps to close it. Leadership receives findings it can act on, rather than impressions it must defend.
How We Measure ReputationWhat an institution cannot measure, it cannot manage. What it cannot manage, it will eventually have to explain.The Imagexetera conviction
How We Work
A disciplined engagement model
01
Diagnose
Stakeholder mapping, document review and leadership interviews establish the context and the questions that matter.
02
Measure
Staff and external surveys, media and digital sentiment analysis, and service point observation produce a baseline score.
03
Prescribe
Findings become a prioritised roadmap with clear owners, quick wins and measurable targets.
04
Build
Capacity building, messaging, charters and monitoring systems embed the change and track progress.
Who We Serve
Institutions whose legitimacy depends on public confidence
Federal Ministries, Departments and Agencies
Regulators and service agencies with national mandates and broad stakeholder exposure.
State Governments and Civil Service Commissions
Subnational administrations pursuing service reform and citizen trust.
Revenue and Tax Authorities
Institutions where voluntary compliance rises and falls with public perception.
Security and Defence Institutions
Organisations that need public cooperation and must communicate under scrutiny.
Telecommunications and Regulated Industries
Corporations whose licence to operate rests on regulators, customers and communities.
Energy, Environment and Green Finance
Organisations navigating environmental accountability, ESG expectations and community relations.
Lead Consultant
Dr. Anthony Ojobo
Dr. Ojobo leads the firm's engagements. He served for 18 years at the Nigerian Communications Commission, rising to Director of Public Affairs, and was named Outstanding Public Affairs Spokesperson of 2016 by The Authority newspaper. In 2020, Reputation Poll International listed him among the 100 Most Reputable Africans as a public policy expert.
He holds a PhD in Management, an MPA from the University of Lagos and an MBA, and is a Fellow of the Institute of Management Consultants.
Full profileAnthony Ojobo, PhDStrategic Advisor | Reputation Management, Public Sector Transformation and Strategic Communications
Your institution already has a reputation. The question is whether you can measure it.
Start with a confidential conversation about where your organisation stands with the people whose trust it depends on.